Business

membership cards

Exploring Paid Membership: How Paid Members Differ from Your Normal Customers

If you are a frequent customer of a supermarket, bookstore, clothing store, or online shop, you’ve probably been offered a membership card at least once. As a customer, buying one may seem like a useless expense, but from a business’s perspective, it is a genius strategy that will benefit you and the establishment. Offering private …

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hotel-pool-by-the-beach

What’s an Eco Hotel and Why Should You Open One

Eco-travel is gaining traction. A recent survey revealed 87 percent of global travelers would prefer to travel sustainably. Although sustainable travel covers a lot of things, 46 percent of the respondents said it meant eco-friendly accommodations. You can cater to this market need by starting an eco hotel, one of the most innovative and sustainable …

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financial recovery

How to Financially Recover from the COVID-19 Crisis

The pandemic is far from over, but there are ways you can start rebuilding your finances after taking a hit from the effects of COVID-19. The COVID-19 pandemic is not only taking lives, but it’s also making devastating socioeconomic changes all across the globe. Millions of people have lost their jobs, either temporarily or permanently. …

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Pay per Click

How to Spend Your Marketing Budget Wisely

Advertising has been around for centuries. But as times change, consumer behavior changes. And with billions of people active in the digital world, advertising strategies like flyers, posters, and billboards have become less effective. Because with 3.6 billion active social media users online, you’re more likely to reach our to your target market online than on …

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Hiring for Diversity: How This Conscious Decision Can Boost Your Brand

These days, many companies are not afraid to make diversity as one of their priorities. It may not be easy managing a diverse team, but there are many ways to do this. For one, a 360-degree online review is a good way to learn more about your employee’s needs and pain points. If you haven’t considered the diversity trend within …

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