As the nations of the world get better access to each other’s products and services, the competition becomes fiercer, too. Luckily, it’s created some new jobs too. Here are some of the jobs that have appeared in the last decade that could give your company a competitive edge.
The rewards and challenges of a globalized economy
With the rise of the use of the internet came the ease of connectivity to anywhere in the world. And while the general public enjoyed perks such as being able to call family and loved ones at the drop of a hat, companies had their ways of seizing the opportunity, too.
In less than a decade, prospective markets multiplied tenfold as they gained better access to possible clients across the world. This has caused a massive increase in competition in almost every industry, and while that’s worrying, there’s been an upside to it as well.
With every new need, new solutions pop-up and more often than not, these come with new professions as well. If you’re looking for the next thing that might bring you that competitive edge, you might want to open up a spot at your company for some of these roles below:
User Experience Designer
While many argue that this role fell under the “Product Management” role that’s been around for ages, others are quick to make a distinction. The job for user experience designers often isn’t focused on creating a product that addresses a need, but rather shape the way that the product addresses a need.
In an increasingly competitive landscape, sometimes shaping behaviors and experiences are exactly the defining factor your brand might need.
Social Media Manager
The rise of Facebook, Twitter, and Instagram have truly changed the way commercial businesses reach out to their clients. In the age of brands getting “cancelled,” Social Media Managers can completely change the way your company is perceived.
Their job description might include procuring “influencers” that could bring in new business or even help your current customer base change the way they interact with your product or brand.
For those unfamiliar, SEO stands for “Search Engine Optimization” and is the process by which websites are built and edited to better rank for specific keywords entered into search engines (e.g., Google or Bing).
While a company’s digital footprint might not matter to some owners, it might be because many fails to realize the opportunity cost. Many people rely on a quick internet search when they’re looking for things or services to procure. In fact, half of all web traffic comes from organic search in search engines.
If you’re looking for a quick tip when hiring for this role specifically, keep in mind that localization is key. For example, an SEO consultant in Seattle might be a better fit if you’re a brick-and-mortar business looking for local reach, rather than a Chinese-based one that specializes in the Baidu search engine.
While you may or may not think that these jobs are necessary for the future of your industry, it’s undeniable that these new roles are going to keep popping up. So long as the world is changing at the rate and in the way that it is, the need to adapt will be evident for every company in every industry – no matter where you are in the world.